Rachel Pietersen

I’m a Social Strategist and Social Media Lead with 8+ years’ experience shaping social-first ideas that live at the intersection of culture, creativity, and platforms. I love turning audience insight and platform behaviour into creative direction that makes brands feel relevant, engaging, and genuinely worth following.​

 

I lead social strategy from insight to creative direction, overseeing execution to make sure ideas land with strong social craft, platform integrity, and real-world impact across both B2B and B2C. My work spans award-winning, global, multi-platform campaigns that drive brand fame, community growth, and measurable business results.​

 

I’ve partnered with brands including Disney, LEGO, adidas, MAN Truck & Bus, AkzoNobel, Allen & Overy, First Merchants Bank, M&G Investments, Poetry, and Forever New